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Disillusioned with sweet alcopops and the binge drinking culture around cheap vodshots, Harriet discovered real ale. Her female friends failed to share her new found passion and rejected the overly-macho marketing of ale to men. Harriet spotted a gap in the market. Determined to develop a beer which any woman would be happy to order in a pub, club or bar, or take home from the supermarket shelf, Harriet chose initially to work with the award-winning Hanby Ales Brewery in Wem, to create a beer specifically to market to women.
Two fantastically tortuous but exciting years of market testing, flavour tweaking and brand building later, the bottled version of Harry’s Beer is the latest phase in the roller coaster Harry’s Beer story. Harry’s Beer generated huge national and international interest when originally launched as a Real Ale in cask in December last year prompting emails from all over the UK as well as the USA, South Africa, Australia, Mexico, Belgium and Holland amongst others, all asking where and when they could get hold of the beer in bottles.
Well folks…Harry’s Beer – in bottles – is here! |
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